What does ‘site-specific’ mean when everyday life has a global impact?

In the 21st century, ‘context’ has to be recontexualized. Dwelling is now data (and data is dopamine). In the world-factory of your bedroom, your iPhone is both the water cooler and the machine. It’s coated with the unique mix of microbes hosted by your body and powered by the pulverized remains of millenia-old flora and fauna. With every like on Instagram, you’re helping inch the planet towards catastrophic global warming while your purchase history on Amazon racks up its own tally of geological implications: deleting forests, rerouting the Amazon river, voiding entire ecosystems. Meanwhile, the places where you sit and scroll are designed according to century-old patriarchal norms for gender identity and performative behavior – as is what you look at and what you click.

(Oh, and you’re definitely being watched, maybe by your own home.)

While our access to virtual space allows us to operate at a global scale while lying in bed, we aren't able to witness the consequences of our actions, which are often nonlocal or spectral. Never before have we been so individually empowered, but neither have we been more responsible for bolstering hegemonic forces. We’re caught in this web where any action we take has unforeseeable consequences and any position we take inheres hypocrisy.

HOMESHOW is an exhibition project that investigates the position of architecture in relation to evolving notions of domesticity and labor within a context marked by the confluence of ecological enmeshment, globalized economies and information networks, as well as persistent patriarchal and racist structures. It focuses on architecture and design practices that locate the interaction of architecture with its others – those external forces that produce a place and determine how we use it – as a site of design.

HOMESHOW is an exploratory project which will continue to evolve across multiple sites and forums, including a virtual exhibition (currently in development), workshops, residencies and ultimately a physical exhibition. In each of its manifestations, the exhibition serves as an envelope for a series of discrete, architectural projects where ‘curation’ is deployed to link these works, both conceptually and literally, through the organization of flows of energy and information. The project aims to temporarily modify the relationship between the site of installation and its expanded context. We’re trying to take seriously the idea of designing the economy of the project through components like revenue-generating programming (ie. coworking hours, AirBnB); the sale of designed objects; innovative relationships to institutional and/or corporate sponsorship, and most importantly, a crowd-equity model.

Our collaborators include Andreas Angelidakis, FOAM, GRNASFCK, Christine Bjerke, Grupo TOMA, + New-Territories/M4